Business Value
of Design

In this introductory workshop you’ll gain the language, mindsets, and tools to advocate for the business value of your

design work and learn to:

Speak the language of business

Speak the language of business

Support decisions with dollars and data

Support decisions with dollars and data

Define the business value of design

Define the business value of design

Apply Now

"The workshop made it incredibly easy to digest subjects that had sounded intimidating before — and now I'm excited to be able to apply these concepts to my day-to-day work with confidence. And the format and length of the class made it a breeze to squeeze into a busy work week.
Communication Designer,
Dropbox
“I highly recommend this course for anyone wanting to better understand how design relates to and impacts the greater business. I loved the course format. It was unlike any other course I've taken before, and felt totally manageable, even during a busy week!
Product Designer,
Slack
“This workshop is a great way to add another few tools to your design tool kit. As designers, we’re able to have more impact when we’re able to articulate how our work will directly ladder up to business needs. I feel better equipped to speak to that aspect of my work.
Senior Product Designer,
Shopify
“Super useful workshop, giving me frameworks I can put into practice right away with my team! The format was particularly refreshing, interactive and super engaging. Highly recommend!
Design Manager,
Google
“Deep down I knew this information, but the Business Value of Design workshop effectively connected all the dots by framing the topic from a design perspective and providing practical frameworks.
Senior Product Designer,
Netflix
“Exceeded my expectations! My goal was to learn how to better socialize the business impact of design to a broader audience and I leave feeling empowered to demonstrate the impact my team's work has on the success of our company.
Creative Director,
Zendesk
“I love how the whole experience was made in a way that it was easy to digest. The examples from other companies really helped shine a light on how I might be able to apply these same frameworks to my day job.
Product Designer,
Slack
“The concepts in Business Value of Design are so clear and powerful that I was using them in my workplace just hours after learning them!
Product Designer,
Google
“The Business Value of Design workshop helped provide the tools I needed to be able to communicate simple concepts of design value using the language of business. I feel like I can now apply these learnings in my day-to-day work.
Senior Product Designer,
Gusto

"The workshop made it incredibly easy to digest subjects that had sounded intimidating before — and now I'm excited to be able to apply these concepts to my day-to-day work with confidence. And the format and length of the class made it a breeze to squeeze into a busy work week.
Communication Designer,
Dropbox
“I highly recommend this course for anyone wanting to better understand how design relates to and impacts the greater business. I loved the course format. It was unlike any other course I've taken before, and felt totally manageable, even during a busy week!
Product Designer,
Slack
“This workshop is a great way to add another few tools to your design tool kit. As designers, we’re able to have more impact when we’re able to articulate how our work will directly ladder up to business needs. I feel better equipped to speak to that aspect of my work.
Senior Product Designer,
Shopify
“Super useful workshop, giving me frameworks I can put into practice right away with my team! The format was particularly refreshing, interactive and super engaging. Highly recommend!
Design Manager,
Google
“Deep down I knew this information, but the Business Value of Design workshop effectively connected all the dots by framing the topic from a design perspective and providing practical frameworks.
Senior Product Designer,
Netflix
“Exceeded my expectations! My goal was to learn how to better socialize the business impact of design to a broader audience and I leave feeling empowered to demonstrate the impact my team's work has on the success of our company.
Creative Director,
Zendesk
“I love how the whole experience was made in a way that it was easy to digest. The examples from other companies really helped shine a light on how I might be able to apply these same frameworks to my day job.
Product Designer,
Slack
“The concepts in Business Value of Design are so clear and powerful that I was using them in my workplace just hours after learning them!
Product Designer,
Google
“The Business Value of Design workshop helped provide the tools I needed to be able to communicate simple concepts of design value using the language of business. I feel like I can now apply these learnings in my day-to-day work.
Senior Product Designer,
Gusto

"The workshop made it incredibly easy to digest subjects that had sounded intimidating before — and now I'm excited to be able to apply these concepts to my day-to-day work with confidence. And the format and length of the class made it a breeze to squeeze into a busy work week.
Communication Designer,
Dropbox
“I highly recommend this course for anyone wanting to better understand how design relates to and impacts the greater business. I loved the course format. It was unlike any other course I've taken before, and felt totally manageable, even during a busy week!
Product Designer,
Slack
“This workshop is a great way to add another few tools to your design tool kit. As designers, we’re able to have more impact when we’re able to articulate how our work will directly ladder up to business needs. I feel better equipped to speak to that aspect of my work.
Senior Product Designer,
Shopify
“Super useful workshop, giving me frameworks I can put into practice right away with my team! The format was particularly refreshing, interactive and super engaging. Highly recommend!
Design Manager,
Google
“Deep down I knew this information, but the Business Value of Design workshop effectively connected all the dots by framing the topic from a design perspective and providing practical frameworks.
Senior Product Designer,
Netflix
“Exceeded my expectations! My goal was to learn how to better socialize the business impact of design to a broader audience and I leave feeling empowered to demonstrate the impact my team's work has on the success of our company.
Creative Director,
Zendesk
“I love how the whole experience was made in a way that it was easy to digest. The examples from other companies really helped shine a light on how I might be able to apply these same frameworks to my day job.
Product Designer,
Slack
“The concepts in Business Value of Design are so clear and powerful that I was using them in my workplace just hours after learning them!
Product Designer,
Google
“The Business Value of Design workshop helped provide the tools I needed to be able to communicate simple concepts of design value using the language of business. I feel like I can now apply these learnings in my day-to-day work.
Senior Product Designer,
Gusto

What You'll Learn

Visualizing Profitability

Dive deep into a company’s income statement to see how it visualizes Revenues, Costs and Profits.

20 Levers for Business Impact

Learn a framework to demonstrate 20 ways design can make & save money for your business.

Estimating the Impact of Your Work

Explore a four part framework to guesstimate the impact of any product or feature.

Estimating the ROI of Design

Measure the Return on Investment for your design work in a simple but powerful equation.

Define the Value of Design

Learn how to clearly and concisely communicate the business value of your design work.

How You’ll Learn

In one week you'll complete five interactive courses with a cohort of designer peers.

Each course is asynchronous, takes about 25 mins and includes actionable frameworks and tactics that you can immediately practice and apply.

This is NOT a live, lecture-based, Zoom workshop. It is a unique learning experience designed to be accessible and efficient. Learning while working is very challenging but this format makes it easy to level-up during your work week 25 minutes at a time.

Five interactive, asynch courses taken over five days

Private Slack channel for discussion and feedback

Summary artifacts

for reference and application

I love, love, love the conversational format! I already sit in meetings and watch videos of people talking all day so I get tired of watching people lecture. This conversational format was different, unique, refreshing, and engaging!
Staff Product Designer,Shopify
Love this format! I never would have thought an interactive experience would work for self-directed learning, but it worked really well for me. I think part of it has to do with keeping me engaged in a “conversation”, versus clicking through a bunch of slides. Loved it!

Product Designer,
Google
These courses were short and impactful which is key. I love learning, but time is so hard to make for things these days, so this really was great.
Sr. Principal Experience Designer,
Autodesk
I loved this format! Easy to grasp content, easy to fit into my workday because is so quick and straight-forward.
Product Designer,
Dropbox
I love how I can easily set the pace as my responses determine the content that follows. The material is more personalized to my learning style.
Lead Product Designer,
Zendesk
I loved how fast and efficient this course was. I felt like I was sprinting (in a good way) the entire way through. The integrated notifications saying peers completed threads kept me going and accountable.
Product Designer,
Google
I like that you get to participate and put things into practice. This felt like a natural flow with breaks to explicitly try out what you just learned!
Product Designer,
Figma
Other formats tend to give you all of the information up front and leaves it up to you to decide how much you want to learn. It often leads to me being overwhelmed. Threads are more manageable and approachable. It felt more like a conversation rather than reading blocks of text.
Product Designer,
Gusto
The courses were concise yet engaging! I wasn't just watching someone talk about some topic for an hour. The lessons were straight to the point while still allowing me to be involved.

Product Designer,
Shopify

I love, love, love the conversational format! I already sit in meetings and watch videos of people talking all day so I get tired of watching people lecture. This conversational format was different, unique, refreshing, and engaging!
Staff Product Designer,Shopify
Love this format! I never would have thought an interactive experience would work for self-directed learning, but it worked really well for me. I think part of it has to do with keeping me engaged in a “conversation”, versus clicking through a bunch of slides. Loved it!

Product Designer,
Google
These courses were short and impactful which is key. I love learning, but time is so hard to make for things these days, so this really was great.
Sr. Principal Experience Designer,
Autodesk
I loved this format! Easy to grasp content, easy to fit into my workday because is so quick and straight-forward.
Product Designer,
Dropbox
I love how I can easily set the pace as my responses determine the content that follows. The material is more personalized to my learning style.
Lead Product Designer,
Zendesk
I loved how fast and efficient this course was. I felt like I was sprinting (in a good way) the entire way through. The integrated notifications saying peers completed threads kept me going and accountable.
Product Designer,
Google
I like that you get to participate and put things into practice. This felt like a natural flow with breaks to explicitly try out what you just learned!
Product Designer,
Figma
Other formats tend to give you all of the information up front and leaves it up to you to decide how much you want to learn. It often leads to me being overwhelmed. Threads are more manageable and approachable. It felt more like a conversation rather than reading blocks of text.
Product Designer,
Gusto
The courses were concise yet engaging! I wasn't just watching someone talk about some topic for an hour. The lessons were straight to the point while still allowing me to be involved.

Product Designer,
Shopify

I love, love, love the conversational format! I already sit in meetings and watch videos of people talking all day so I get tired of watching people lecture. This conversational format was different, unique, refreshing, and engaging!
Staff Product Designer,Shopify
Love this format! I never would have thought an interactive experience would work for self-directed learning, but it worked really well for me. I think part of it has to do with keeping me engaged in a “conversation”, versus clicking through a bunch of slides. Loved it!

Product Designer,
Google
These courses were short and impactful which is key. I love learning, but time is so hard to make for things these days, so this really was great.
Sr. Principal Experience Designer,
Autodesk
I loved this format! Easy to grasp content, easy to fit into my workday because is so quick and straight-forward.
Product Designer,
Dropbox
I love how I can easily set the pace as my responses determine the content that follows. The material is more personalized to my learning style.
Lead Product Designer,
Zendesk
I loved how fast and efficient this course was. I felt like I was sprinting (in a good way) the entire way through. The integrated notifications saying peers completed threads kept me going and accountable.
Product Designer,
Google
I like that you get to participate and put things into practice. This felt like a natural flow with breaks to explicitly try out what you just learned!
Product Designer,
Figma
Other formats tend to give you all of the information up front and leaves it up to you to decide how much you want to learn. It often leads to me being overwhelmed. Threads are more manageable and approachable. It felt more like a conversation rather than reading blocks of text.
Product Designer,
Gusto
The courses were concise yet engaging! I wasn't just watching someone talk about some topic for an hour. The lessons were straight to the point while still allowing me to be involved.

Product Designer,
Shopify

Designer Fund Teaching Team

Ben
Blumenrose

Mamie
Rheingold

Enrique
Allen

Robyn
Park

Dave
Baggeroer

Ben
Blumenrose

Mamie
Rheingold

Enrique
Allen

Robyn
Park

Dave
Baggeroer

Ben
Blumenrose

Mamie
Rheingold

Enrique
Allen

Robyn
Park

Dave
Baggeroer

Join Top Teams in Tech

Join Top Teams

in Tech

Apply Now

Who will benefit from this workshop?

This is an introductory workshop for a wide range of creative roles including: product designers, brand designers, design program managers, content designers, content strategists and UX researchers. The workshop content will benefit anyone who wants to learn the basic skills, concepts and mindsets required to successfully define and communicate the business value of their work. The workshop format will benefit anyone who learns by doing and doesn’t have the time or budget to commit to a multi-week, cohort-based zoom course.

What is the workshop format?

We created a unique learning format that fits easily into tight budgets and busy workdays. In one week you'll complete five interactive courses with a cohort of designer peers. Each course is asynchronous and takes about 25 minutes. After completing each course you’ll connect in Slack to discuss the course topics and takeaways with instructors and peers. This is NOT a live, lecture-based Zoom workshop. It is a unique learning experience designed to be quick, concise and a very efficient use of your time and money. Every workshop is: Interactive — The format requires active participation, engagement and personalized application – no long-winded one way lectures Accessible — Allows you to learn at your own pace at a time that works for you. Expect about 25 minutes per day for five days. Applied — Shares simple, actionable frameworks and tactics that you can immediately practice and apply back at work. Social — While each course is completed independently, the overall workshop experience brings together the collective wisdom and accountability of the entire group.

Will I meet other designers?

You will be part of a cohort of designer peers from a wide range of companies and industries. Each cohort is connected via a private Slack channel which serves as your hub for collaboration, connection and discussion. Exceptional participants will be considered for membership in the Designer Fund Collective.

Can I take it with my team?

Yes! Participants share with us that this program is even more impactful if taken as a team. Teams return to work with a new shared language, understanding and mindset, ready to apply what they learned together. Contact us at connect@designerfund.com for teams of 10 or more.

What is the refund policy?

We understand that learning is very personal and we care deeply about delivering effective educational outcomes. If for any reason your unsatisfied with the workshop, please connect with us directly and we’ll discuss a full refund.

Business Value of Design

Business Value
of Design