Designing Stories

Designing Stories

Learn how to persuade stakeholders at all levels by telling compelling stories that inspire action. In this introductory workshop, you'll learn how to:

Apply simple frameworks for clear and compelling communication

Apply simple frameworks for clear and compelling communication

Craft stories more likely to get buy-in from key stakeholders

Craft stories more likely to get buy-in from key stakeholders

Make your stories stand out from the noise and inspire action

Make your stories stand out from the noise and inspire action

Join Top Teams in Tech

Join Top Teams

in Tech

100%
found this workshop valuable to their career growth
100%
will apply concepts directly to their day to day work
100%
think their teammates would benefit from this workshop

What You'll Learn

The Secret Shapes of Powerful Stories
What makes a story good and how can I tell my own? In our first course, we’ll explore the shapes underlying stories we all know and love, then we’ll learn an easy-to-remember framework we can use to design stories at work.
Make Your Message Stick
A few messages are remembered and retold, but most fall flat and fail to get any attention at all. What separates the signal from the noise? In this next course we’ll learn a simple but effective framework that will make any message more memorable.
Motivate and Move Every Stakeholder
When designing stories to persuade & influence others, it isn’t just about what you say — but also who you’re saying it to. In this next course we’ll identify 4 kinds of stakeholders so that you can adapt your message for maximum impact.
Crafting Clear & Concise Communications
Regardless of whether or not you’re telling a story, if you want to be heard, motivate others and have an impact, you have to communicate clearly. In this next course, learn a simple framework to make what you are writing (or saying) instantly clear to your audience.
Designing Stories that Inspire Action
How do we design stories that are not only engaging, but also have the power to persuade and influence others? In our final course, learn a 4-part checklist to help you tell stories that stand out from the noise, go viral, and inspire action.
The Secret Shapes of Powerful Stories
What makes a story good and how can I tell my own? In our first course, we’ll explore the shapes underlying stories we all know and love, then we’ll learn an easy-to-remember framework we can use to design stories at work.
Make Your Message Stick
A few messages are remembered and retold, but most fall flat and fail to get any attention at all. What separates the signal from the noise? In this next course we’ll learn a simple but effective framework that will make any message more memorable.
Motivate and Move Every Stakeholder
When designing stories to persuade & influence others, it isn’t just about what you say — but also who you’re saying it to. In this next course we’ll identify 4 kinds of stakeholders so that you can adapt your message for maximum impact.
Crafting Clear & Concise Communications
Regardless of whether or not you’re telling a story, if you want to be heard, motivate others and have an impact, you have to communicate clearly. In this next course, learn a simple framework to make what you are writing (or saying) instantly clear to your audience.
Designing Stories that Inspire Action
How do we design stories that are not only engaging, but also have the power to persuade and influence others? In our final course, learn a 4-part checklist to help you tell stories that stand out from the noise, go viral, and inspire action.
Designer Fund Teaching Team
Ben
Blumenrose
Mamie
Rheingold
Enrique
Allen
Robyn
Park
Dave
Baggeroer
Ben
Blumenrose
Mamie
Rheingold
Enrique
Allen
Robyn
Park
Dave
Baggeroer
Ben
Blumenrose
Mamie
Rheingold
Enrique
Allen
Robyn
Park
Dave
Baggeroer
How You’ll Learn

In one week you'll complete five interactive courses with a cohort of designer peers.

Each course is asynchronous, takes about 25 mins and includes actionable frameworks and tactics that you can immediately practice and apply.


This is NOT a live, lecture-based, Zoom workshop. It is a unique learning experience designed to be accessible and efficient. Learning while working is very challenging but this format makes it easy to level-up during your work week 25 minutes at a time.

Five interactive, asynch courses taken over five days

Private Slack channel for discussion and feedback

Summary artifacts
for reference and application

Who will benefit from this workshop?

This is an introductory workshop for a wide range of creative roles including: product designers, brand designers, design program managers, content designers, content strategists and UX researchers. The workshop content will benefit anyone who wants to learn the basic skills, concepts and mindsets required to successfully define and communicate the business value of their work. The workshop format will benefit anyone who learns by doing and doesn’t have the time or budget to commit to a multi-week, cohort-based zoom course.

What is the workshop format?

We created a unique learning format that fits easily into tight budgets and busy workdays. In one week you'll complete five interactive courses with a cohort of designer peers. Each course is asynchronous and takes about 25 minutes. After completing each course you’ll connect in Slack to discuss the course topics and takeaways with instructors and peers. This is NOT a live, lecture-based Zoom workshop. It is a unique learning experience designed to be quick, concise and a very efficient use of your time and money. Every workshop is: Interactive — The format requires active participation, engagement and personalized application – no long-winded one way lectures Accessible — Allows you to learn at your own pace at a time that works for you. Expect about 25 minutes per day for five days. Applied — Shares simple, actionable frameworks and tactics that you can immediately practice and apply back at work. Social — While each course is completed independently, the overall workshop experience brings together the collective wisdom and accountability of the entire group.

Will I meet other designers?

You will be part of a cohort of designer peers from a wide range of companies and industries. Each cohort is connected via a private Slack channel which serves as your hub for collaboration, connection and discussion. Exceptional participants will be considered for membership in the Designer Fund Collective.

Can I take it with my team?

Yes! Participants share with us that this program is even more impactful if taken as a team. Teams return to work with a new shared language, understanding and mindset, ready to apply what they learned together. Contact us at connect@designerfund.com for teams of 10 or more.

What is the refund policy?

We understand that learning is very personal and we care deeply about delivering effective educational outcomes. If for any reason your unsatisfied with the workshop, please connect with us directly and we’ll discuss a full refund.